Webhooks → Flows → Templates → Conversations
Send notifications from your apps — without the complexity.
Message Flow is a simple messaging automation platform. Trigger messages from webhooks, map payload data into templates, choose delivery strategies (WhatsApp, SMS, fallback), and manage replies in one clean inbox.
Built for booking systems, dispatch, logistics, healthcare reminders, and any webhook-driven app.
Incoming webhook
Rendered template
Booking confirmed ✅
Hey Ava — your booking BK-18273 is confirmed. Pickup: Airport at 10:30 AM.
Works great with webhook-heavy systems like:
Everything you need — nothing you don’t
A clean, opinionated platform for webhook-driven messaging: strategy routing, templating, deliverability, and replies.
Templates that don’t fight you
Map webhook payload fields into message templates. Preview output instantly.
Strategy routing + fallback
SMS-only, WhatsApp-only, or WhatsApp → SMS fallback to balance cost and deliverability.
Two-way inbox
View and manage replies. Keep conversations tied to the original event and contact.
Delivery visibility
Track queued/sent/delivered/failed. Diagnose issues quickly with clear status reason codes.
Made for operational messaging
Ideal for event-driven notifications where speed, deliverability, and clarity matter.
Bookings & appointments
Confirmations, reminders, reschedules, no-shows, post-visit follow-ups.
- Booking created
- Reminder + “Reply YES”
- Late arrival alerts
Dispatch & field services
Driver en route, ETA updates, job completed, photo links, surveys.
- Taxi arriving
- Technician dispatched
- One-tap confirmation
Shipping & logistics
Out for delivery, proof of delivery, delays, pickup windows, returns.
- Parcel delivered today
- Delivery window updates
- Return labels + links
Want the simplest messaging layer for your platform?
Tell us what you’re building and we’ll share a recommended setup (numbers/senders, webhook patterns, fallback rules, inbox structure).